Getting to CHS Field



The Goldklang Group is a sports entertainment consulting and management firm. The Group provides operational consulting and management services in all areas relating to sports franchise and event acquisition, promotion and operation. (


Armed with a passion for the game and the foresight of growth within professional baseball, Marv Goldklang formed the Goldklang Group. A fan himself, Goldklang set out to capitalize on what he felt were the key ingredients to success once the market and venue was established - providing superior customer service, cutting edge ideas, and family entertainment at affordable prices.

The origins of the Goldklang Group date back to September 1989, when investment partnerships headed by Goldklang acquired controlling interests in three affiliated Minor League Baseball franchises - the Single A Charleston, S.C. franchise in the South Atlantic League; the Single A Miami, Fla. franchise in the Florida State League (relocated to Ft. Myers in 1992); and the Double A Williamsport, Pa franchise in the Eastern League. At that time, the Goldklang Group also acquired a substantial minority interest in the Triple A Oklahoma City franchise in the American Association, which subsequently was sold in 1992. In 1990, the Goldklang Group added the Erie, Pa. franchise in the short season A New York-Penn League, which was relocated to the Hudson Valley, N.Y. region in 1994. In December 1990, a new Professional Baseball Agreement was entered into between the Major Leagues and the affiliated Minor Leagues which, among other things, mandated affiliation of the Goldklang Group’s Williamsport franchise with the New York Mets. Goldklang, also a part owner of the New York Yankees, thereupon entered into discussions with the crosstown rival, resulting in sale of the franchise to the Mets in 1991. In 1992, Goldklang and Mike Veeck participated with Miles Wolff and Van Schley in recreating the concept of independent professional baseball and helped establish the Northern League, acquiring rights to St. Paul. The Saints immediately became the league’s premiere franchise, garnering national attention and acclaim on a regular basis. In 1998, Goldklang and Veeck acquired a controlling interest in the Sioux Falls, SD franchise of the same league, which they subsequently sold in 2001.

Over more than a decade, the Group has participated in the construction and financing of three minor league baseball stadiums (Hudson Valley, Charleston and Brockton), as well as a major renovation of the Sioux Falls facility. Goldklang and Veeck were also at the forefront of the formation of the American Association in 2005, a modern independent baseball venture in which the St. Paul and Sioux Falls franchises currently play.

Marv-Goldklang.pngAlthough he is a lawyer by profession, he enjoys working around the ballpark more than in a courtroom or the boardroom. A part-owner of the New York Yankees, Marv has served as the Saints Chairman of the Board since the team's inception in 1992. He played a key role in the formation of the "new" Northern League in 1992 and moved to the forefront again in 2006 with his assistance in the formation of the "new" American Association.

In addition to the Saints, Marv is the principal owner of Fort Myers, the Twins entry in the Class A Florida State League; Charleston (SC), the Yankees affiliate in the Class A South Atlantic League and Hudson Valley, the Rays team in the short-season New York-Penn League.

Marv serves as Chairman of the Board for the Goldklang Group , which he co-founded in 1999, whose members provide management and consulting services. In addition to working with the teams in which he has a direct interest, the Group has several major and minor league sports franchises among its clients. It also has participated in the construction of sparkling new stadiums in Charleston, Hudson Valley and Brockton (MA) as well as assisting in the renovation of the Sioux Falls stadium.

Trademarks of his teams are their high attendance figures and their national reputation for interesting, innovative yet timely promotions. In 2004, the South Atlantic League inducted him into its Hall of Fame. Baseball America has identified Marv as among the most influential people in the industry.

Marv's interest in baseball goes back to his college days when he pitched for the University of Pennsylvania. There, he set a school record that still stands when he hit four batters with four pitches. Not only did he do it in the same inning but he did it to consecutive batters.




It is a name synonymous with fun at the ballpark. Veeck continues to blaze new trails every baseball season. After all, who else would hire a dog or pig to deliver baseballs to the umpire, a Roman Catholic nun to give massages, mimes to perform instant replays or lock fans out of the stadium to set an all-time attendance record for fewest people at a game. The Veeck family started in baseball nearly a century ago when Veeck's grandfather was president of the Chicago Cubs. Veeck's father, Bill, was a Hall of Fame owner with the St. Louis Browns, Cleveland Indians, Chicago White Sox and the then-minor league Milwaukee Brewers. Bill Veeck will always be remembered for signing Larry Doby, the first black man to play in the American League.

Serving to put fun back into baseball while proving his ideas are not specific to sport, Veeck has spoken and entertained groups at companies such as the NBA, 3M, General Mills, and NASCAR. His first book was released in 2005, entitled "Fun is Good," describing how the simple approach of putting "fun" back into the workplace brings out the best in your employees and keeps your customers coming back for more. He has taken the "Fun is Good" way of life and helped his teams routinely reach attendance and customer service milestones, while receiving national publicity and awards for innovative promotions. He has made appearances on 60 Minutes, HBO Real Sports with Bryant Gumbel, NBC Nightly News and ESPN Sportscenter.


A New Jersey born southpaw, Jeff has been involved with the Group in various roles since its inception, coming on board officially in July 2002. Jeff began his career with the Charleston RiverDogs in 1994, handling the concessions and merchandise operations. He was instrumental in the transition of the club into its new ballpark, Joe Riley Stadium, in 1997.

Upon leaving the RiverDogs, Jeff worked as a Manager for SFX Properties, initially as a member of the Sports Group and subsequent to its acquisition by Clear Channel Entertainment, in the event and marketing areas. During his tenure at SFX, Jeff managed all aspects of the merchandising programs for Properties, specializing in formulating sponsorship agreements for national brands, primarily sports-related. In addition, Jeff developed marketing programs for the Talent division of SFX Sports as well as the Theatrical, Radio, and Outdoor divisions of Clear Channel Entertainment.

Bill-Murray.pngA lifelong baseball fan, Bill has been a part of the St. Paul Saints since the team's inception in 1993. On Opening Night, he was stationed outside the ballpark selling programs and later tossed out a first pitch. The next night, he coached first base. He was in the coaches' box again on August 10, 1997 when he played a major role in the biggest rally in team history. That night, the Saints trailed Sioux Falls, 9-2, after three innings. With the pennant race in full swing, manager Marty Scott turned the third base coach's box over to Murray, who had been coaching at first base that game.

St. Paul promptly began to rally, chipping away at the Canaries. It was 9-8 in the eighth inning with (current first base coach) Lamarr Rogers on second and Dwight Smith on third and two out when things really got interesting. Lance Robbins singled to shallow left. Smith scored easily and Murray daringly sent Rogers home as well. Rogers barely beat the throw to the plate and the Saints had a thrilling 10-9 victory – and the biggest come-from-behind win in franchise history.

Among Murray's duties when he visits St. Paul: morale boosting and train spotting.

John-Schumacher.pngSchumacher is the food and beverage director for the Goldklang Group and a native of Aiken, SC. His 30 plus years of experience in the food and beverage industry began with the Marriott Corporation, Joe's Crab Shack, fast food restaurants and other various establishments.

Schumacher was drawn to baseball in 2000 because it is the only sport where the food and beverage experience is such an integral part of the game. The Goldklang Group's food and beverage operations have appeared on the Food Network and ESPN the Magazine. Schumacher resides in Charleston, SC where he is also a contributing food writer for a local entertainment magazine. Schumacher earned a political science degree from the College of Charleston and a master's degree in criminal justice from the University of South Carolina.