Saints Announce 2017 Promotions...Of Front Office StaffST. PAUL, MN January 17, 2017
After two of the most successful years in St. Paul Saints franchise history: the opening of CHS Field, record attendance, countless awards, the hosting of the league’s All-Star Game and universal praise, the organization is rewarding many of its employees who helped make it possible with promotions.
Assistant General Manager Chris Schwab, 36, has been promoted to Sr. Vice President, Assistant General Manager. He will continue to help oversee the sales department which broke numerous records the last two seasons. On the group sales side Schwab and his team helped the Saints set attendance records filling CHS Field to 112% and 117% capacity in its first two seasons, respectively, tops in all of minor league baseball. Corporate partnerships continue to thrive at CHS Field with local and national businesses doing creative and innovative advertising at the ballpark. Schwab began as a game day intern with the Saints in 2004 and went to work for the Sioux Falls Canaries, eventually becoming Assistant General Manager, before rejoining the Saints in 2010. Schwab is a graduate of Minnesota State University, Mankato.
Director of Broadcasting/Media Relations Sean Aronson, 39, will become Vice President, Director of Broadcasting/Media Relations. Aronson is coming off a season in which he became the first Saints broadcaster to broadcast 1,000 games in franchise history plus was named the Ballpark Digest Minor League Broadcaster of the Year. Aronson will continue to broadcast all 100 Saints games and be the liaison between the organization and the media. He joined the Saints in 2007 after spending four seasons with another Goldklang Group Team, the Twins Single-A affiliate, the Fort Myers Miracle, as their Director of Broadcasting/Media Relations. Aronson is a graduate of the University of Colorado-Boulder.
Sierra Bailey, 29, has been the Director of Promotions the last four seasons, and will now become the Director of Marketing & Promotions. She will continue to oversee the entertaining and fun ideas of the Saints by helping execute the daily and nightly promotions. In addition, Bailey will work with all local media entities on ad placement throughout the year. Bailey began with the Saints as a game day intern in 2009 and went on to work for the Minnesota Twins and Timberwolves in their promotions departments. She graduated from the University of Minnesota.
The 27-year-old Cameron Koopman enters his third season with the Saints, will go from Ticket Sales Account Executive to Ticket Sales Manager. In his new role Koopman will assist in the ticket sales strategy including new group experience opportunities in 2017 and future seasons. He will also help facilitate corporate picnics and specialty seating areas throughout the ballpark and help with the transition of the new Ticket Office Manager. Koopman will also assist on season tickets and add a corporate sales responsibility to his duties. Prior to the Saints Koopman worked for KTI, a third party logistics company. He is a graduate of Bethany Lutheran College.
The 32-year-old Mark Jeffrey is going into his third season with the Saints and has been promoted from Account Executive to Sr. Account Executive. Jeffrey will continue to focus on ticket sales while developing corporate partnerships. Prior to joining the Saints, Jeffrey worked in social media and communications for the Minnesota Twins. He graduated from Winona State University.
Zane Heinselman, 24, moves from Ticket Sales Account Executive to Corporate Sales Manager as he enters his third season. Heinselman will help oversee the sales department including corporate groups, picnics, specialty seating and corporate activation. He began as an intern with the Saints in 2014 and was hired on full-time following his internship. He is a graduate of St. John’s (MN) University.
The 24-year-old Jordan Lynn enters his fourth season and will be promoted from Marketing Associate to Director of Digital Media and Video Production. His responsibilities include creating and implementing a social media plan along with online and in park videos. He will also focus on trends in technology and how the Saints can utilize them both inside and outside of CHS Field. Lynn continues to work with the Saints app which will add more features for the 2017 season. He was a Saints intern in 2013 and was hired on full-time following the internship. Lynn graduated from the University of Minnesota.
Business Manager Krista Schnelle will add community outreach to her list of responsibilities. In her added role, Krista will serve as a point of contact to CHS Field neighbors and neighborhood associations.
The one addition to the Saints staff for the 2017 season is 22-year-old Darion Fletcher who will take over as Ticket Office Manager, replacing Alex Harkaway who departed for his hometown of Portland to work for the MLS Timbers. Fletcher was an intern with the Saints in 2016 and will be responsible for handling season ticket holders, game day tickets and overseeing the box office during the Saints 2017 season. Fletcher is a 2016 graduate of University of Minnesota-Duluth and was a four year starter at cornerback for the Bulldogs. He holds three school records: pass break-ups in a career, season and game. In the fall of 2016 Fletcher was the Cornerbacks Coach for the Bulldogs.
The 2017 Saints season begins on Thursday, May 18 at CHS Field against the Gary SouthShore Railcats at 7:05 p.m.